“Buying gold is easy. Knowing why, how much and when to accumulate is the real strategy.” Opening Story A friend once told me: “Ida, I want to start saving gold. Which gold should I buy?” I asked her: “What’s your goal?” She paused. “I don’t know. I just want to save gold.” That’s actually a very common starting point. People know they want gold. They see the price moving. They see friends accumulating. They hear stories about people who have built substantial gold holdings.